Personalized Emails Build Connections, 98% Deliverability Rate.
INCREASE SALES WITH LEAD NURTURING
Contact us to discover how to get started with email marketing and advertising.
Email Marketing Campaigns
Success with email marketing that converts prospects into customers
Our agency has driven many types of lead-generating and informational email marketing campaigns. We specialize in helping companies format expansive drip email marketing campaigns that take prospects through the buyer’s journey from awareness to consideration and finally into the mental state of the decision-making stage to convert them into customers.
We can dissect your buyer’s persona to gain insights into how your prospects interact with your website. Once we have that snapshot, we can segment your buyers into groups based on their needs. We customize the content to speak directly to the prospect. Personalization is the key to any successful email marketing campaign.
Here at Digital Vibes Agency, we take additional time to understand email campaign results. We know that data is as important as email content, send time, and subject lines. Taking a deeper dive into the campaign results allows us to make calculated changes that improve open rates and click-throughs, yielding the highest return on your investment.
Outbound eMail Marketing
We build robustly automated email drip marketing campaigns that nurture your leads from the awareness stage of the buyer journey to decision making. We know how important it is to stay in front of your existing customers to remain top of mind. Sometimes shoppers do not realize they need you until they need you. This conundrum can benefit your business if you have a relevant message that captures the buyer in a micro-moment. Now, you might be wondering what a micro-moment is? “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.” We make use of this tactic in your outbound emails strategy.
Inbound Email Marketing
This method of email marketing is a relatively new way to engage your prospects. This method intices your prospective buyer with nonsales types of gated assets like an ebook or a white paper. These assets have valuable information so that the reader feels compelled to give up their data to access it. This method of email marketing allows you to find candidates who are very interested in the problem solving or informative content you have published on your site. We learn more about your buyer persona to leverage the segmentation of an email workflow that will speak directly to them on a mass scale. With this strategy, we usually have a series of 3-5 emails that trickle into the prospect’s email over a 4-6 week time frame. Meanwhile, all user activity gets tracked on an individual user level within Hubspot.
Would you like to start a project with us?
We look forward to hearing more about your business growth and digital advertising goals.
We are more than a digital agency, we are your business partners.
Our team knows how to convert emails into business. We create robust email marketing campaigns that attract the right ciustomers.
We can work with almost any platform you can think of. We we become your email marketing champion.
